Pearl & Dean Outdoor

Pearl & Dean Outdoor are United Kingdom and Ireland’s leading and fastest growing convenience retail media network.

Our Outdoor advertising assets, also stretch beyond Convenience Retail, where we own and operate wider digital advertising networks across Gyms, Cinemas, Hospitality, Retail and Forecourt environments.

We understand convenience shopping, retail, leisure environments, how to engage brands with consumers, while creating an important customer communications channel and additional advertising revenue streams for our partners.

A.F. Blakemore
Musgrave which includes Centra, SuperValu, Daybreak, Mace
BWG : which includes Spar, Eurospar, Londis
Omniplex
Cineworld
Odeon
Icon Health
Gym Plus
Maxol
Texaco
Certa

When it comes to advertising, the Pearl & Dean brand has been an iconic and integral part of cinema going in the UK since 1953. And now we’re bringing that same passion and know how to Digital Out of Home Advertising.

Beyond digital screen advertising offering, our wider Retail Media Network Services include:

  • Digital On-screen advertising through our market leading product AdTower
  • Editorial and Copy Services
  • Sampling & Promotions
  • Experiential & Events
  • Audience Data & Targeting
  • Content, Asset Web and App Development
  • Retail Media Consultancy
  • Digital Screen Deployment and Fitting
  • Advertising & Content Scheduling Services
  • Media Buying across all media channels

If you are interested in becoming a partner or an advertiser please contact us.

an image of a Pearl & Dean Ad Tower in a Spar convenience shop

How to Reach Convenience Shoppers?

Convenience stores sell a selection of everyday staples, snacks, baked goods, dairy products, drinks and can be found close to homes and offices across the UK. They’re easily accessible and have long opening hours to cater to shoppers’ needs. Whether popping in to ‘grab & eat’, ‘buy for a meal’, to ‘top up the store cupboard’ or choose something from the off licence, Convenience Shoppers cross all age brackets and bring £46bn to the UK economy.

A significant and growing market

Convenience Store Shoppers at a glance

an image of a Pearl & Dean Ad Tower in a Spar convenience shop
Logo for Spar

Pearl & Dean Outdoor now brings the opportunity for brands to engage SPAR customers with Digital Out of Home Advertising. The digital panel meets the customer as they enter the store and can act as a nudge for decision-making close to the point of purchase.

When it comes to advertising, the Pearl & Dean brand has been an integral part of cinema going in the UK since 1953. And now we’re bringing that same passion to Digital Out of Home Advertising.

The Pearl & Dean Outdoor SPAR network is gradually extending north towards Bridlington, south towards St Leonards in Hastings, west towards Monkton in Pembroke and East towards Halesworth.


Contact Us